As Production Director for The Tufts Daily from 2023-2024, I led a complete redesign of our Media Kit, imagining it as a more strategic, visually compelling tool for revenue generation. The goal was to modernize both the format and tone of the publication’s advertising materials to better communicate value to our advertisers—particularly those outside the university community.
For the redesign, I focused on creating clear visual hierarchy that echoed editorial formats, brand-aligned typography and color systems, and flexible layouts that could be taken forward with new staff. I simplified the written language and added helpful visuals to each page in order to increase the accessibility of information. The final result has contributed to a significant increase in advertising revenue from non-university businesses.
View the current live version on the Daily’s website.
Previous design is viewable here.
Redesign of The Tufts Daily’s Media Kit
In the Fall of 2024, in collaboration with the Managing Board of The Tufts Daily, I led the design of the inaugural issue of The Tufts Daily Magazine—a new print publication launched as a semesterly special edition. My role encompassed the full development of the magazine’s visual identity, with a focus on seamlessly aligning it with the established brand language of The Daily, while also introducing a more visually expressive tone well-suited to the magazine’s arts and culture-focused content. The following semester I worked with the current Production Director to fold the oversight of this project into her role and the rest of the layout team.
