“time for:” is a self-initiated branding and packaging system that celebrates the joy in pausing frequently for good food. Designed to feel both vibrant and warm, the identity system uses expressive typography, bold compositions, and a cheerful, saturated color palette to cultivate a sense of delight in everyday rituals.

The project explores how visual storytelling can elevate typical grocery items into moments of spontaneous comfort and relaxation. Whether it’s tea, jam, milk, or crackers, each product becomes an invitation to slow down, connect, and savor.